In today's e-commerce landscape, NetDevices has observed that marketplaces have taken on a predominant role. These offer a platform that brings buyers and sellers together to facilitate transactions. It's a virtual space where independent sellers and individuals can offer their products or services. Buyers can discover, compare and make purchases with ease. This form of online commerce offers many advantages. It has grown rapidly in recent years, becoming a real alternative to traditional e-commerce sites.
The marketplace concept?
Originally, a marketplace is a platform bringing together buyers and suppliers to optimize online purchasing procedures.
Today, for many e-commerce sites (e.g.: Cdiscount, Amazon, PriceMinister, E-Bay, Facebook), a marketplace is a reserved space. It is reserved for independent sellers and/or private individuals. This increases the number of exchanges. The quid pro quo is a commission on user sales.
In France, around 37 million people buy on the internet, i.e. 83% of internet users. In 2016, the turnover of marketplaces was estimated at more than 3 billion euros.
The difference between a marketplace and an e-commerce site
Unlike an e-commerce site, a marketplace puts suppliers and Internet users in direct contact with each other. An e-commerce site needs a stock of merchandise in order to offer its content. A marketplace doesn't do that. It simply brings customers and suppliers together.
The catalogue of an e-commerce depends on its stocks and its logistic capacities. In contrast, the stocks of a marketplace are decentralised to the sellers.
In a very short space of time, marketplaces have become brands in their own right. In fact, they include more than visibility, suppliers, customers, choice of products, intermediaries.
Marketplaces are the future of e-commerce. The latter is therefore finding itself in difficulty in the face of their growing emergence.
The rise of the marketplace
In France, online shopping has become a habit for many people, with around 37 million people making purchases on the Internet, representing 83% of all Internet users. In 2016, the sales volume of marketplaces stood at over 3 billion euros. Marketplaces have become brands in their own right, offering increased visibility, a diversity of suppliers and customers, and a wide choice of products and services. As a result, they have become the future of online commerce, challenging the traditional e-commerce site model.
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Marketplaces have revolutionized online commerce by providing a dynamic platform where independent sellers and individuals can offer their products or services to a wide audience of buyers. The marketplace concept opens up a wider range of choices for consumers, and offers sellers increased visibility, a larger potential customer base and simplified transaction management. With their rapid growth and disruption of the traditional e-commerce model, marketplaces will continue to play a major role in the e-commerce landscape.
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